Facebook Buys Instagram for $1 Billion dollars. today this news about Facebook who buy instagram the world's biggest mobile-only photo-sharing app for a huge amount of money became one of the hottest news all over the internet. Why Facebook buys instagram? earlier on this week instagram has just Available for Android and today Instagram was acquire by Facebook. What does Facebook gain from buying Instagram?
Facebook CEO Mark Zuckerberg announced the acquisition in a post on his Facebook Timeline Monday. The sale is expected to close later this quarter, and will bring the nine-person staff of Instagram to the social network.
“For years, we’ve focused on building the best experience for sharing photos with your friends and family,” Zuckerberg said in the post. “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”
“We will try to learn from Instagram’s experience to build similar features into our other products,” Zuckerberg said. “At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.”
Instagram CEO Kevin Systrom echoed Zuckerberg’s statements on the Instagram company blog adding “We’re psyched to be joining Facebook and are excited to build a better Instagram for everyone.”
Some possible reason about Why Facebook Buys Instagram
1. Instagram User
Facebook thinks that Instagram has a great potential with their 30 million user.
2. Mobile Engagement
Maybe this is the most possible reason why facebook buys instagram, on my opinion even facebook got a huge mobile user basis but they didn't has a feature that made user easily upload photos or mobile uploading.
In Instagram, people can very easily do the mobile uploading, just six steps, to upload a photo along with a filter. Compare with on Facebook who need 10 steps to upload your photo, without any additional steps in the filter and photo editing
Instagram already has 30 million users who have uploaded more than 100 million images that also contains a geotagging and personal data.
This is also likely targeted by Facebook. Facebook is requiring such data for various purposes, one of them for the benefit of advertisers.
4. Competing with Twitter and Google
Twitter is Facebook strongest competitor in social networking business. Although only rely on the text, Twitter has a very strong user base.
As for Google, though not with Google + fanged, Facebook is still seen as a major competitor for other great products, such as a search engine, Gmail, YouTube, and others. Google has unlimited funds interested in buying so-called Instagram. This is what makes facebook in a hurry to take over Instagram.
Further reason about why facebook buys instagram on cNet or Mashable.